The reigning soca
king Machel Montano brought out the new music video for his song, "Bottle of Rum." The video consisted of a drunken Machel Montano
on the 2012 3Zero riddim falling off a boat into the ocean. Produced by
precision productions and directed by Cowin
‘Dori’ Thorpe, the video was launched at Coco Lounge along Ariapata in Trinidad. The riddim which was launched during the
carnival 2012 season and prior to the release of Montana’s 3Zero rum, was
considered a marketing strategy for the eventual promotion and sale of the rum.
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