Saturday, February 28, 2009

Working the Yardese Look (Part 1)

Just wanted to give you guys a feel of the current designs that we have, we say ladies first so here goes:


The "Y" Design by Yardese is a versatile piece which gives a clean edgy look for any casual occasion, whether a night on the town with the girls, or a day at the fair with family, or just a dance party to stretch those legs a little, the "Y" design helps to provide that comfortable feel. It's fun to mix & match colors with this piece.



The butterfly design can be styled to provide a look that you may desire, the artwork is hand drawn and the shading is done by the stippling method. These pieces are quite earthy and come in yellow or white.

The "Your love is my Love" design is spreading a message of hope and togetherness which resonates through this brand as we encourage unity through the branding of our product.


Stay tuned for part 2................


Thursday, February 26, 2009

The Blackout Fashion Extravaganza

The Blackout Fashion Extravaganza the Official Fashion Affair where music and magic meets the runway was a re-opening of sorts for the Yardese brand, and what an amazing experience it was, the professionalism from the coordinators was one of the reasons that we decided to be a part of the show. The Blackout hosted at FIU south campus inside the G.C. Ballrooms had a myriad and variety of designers that were on the runway, each portraying a different style that it was impossible for the audience not to enjoy the evening. Yardese came out as the third designer in the first segment of the show with the song Jamaican Ting from Beenie Man’s undisputed Album, the room was infused with energy as the models rocked the runway, enjoying the rhythms and getting the crowd involved as they witnessed Yardese being born again.The atmosphere was reminiscent of a truly well organized event with photographers, television personnel, musical artistes fashion and an engaging audience. We want to thank all those who were involved in this process, our resident photographer Anthony Jackson who did an excellent job, Mfon Essiett who always seems to grace us with her presence at the right time, the coordinators Athena, Brittany, Cassandre, and last but not least all the models. The Blackout was a benefit event hosted by GODDESS INC. and co-sponsored by the National Association for the Advancement of Colored People [NAACP], the proceeds were forwarded to the Oprah foundation. The event was also apart of the University's Pan African celebrations for the month of February.