Tuesday, July 13, 2010

The Jamaican Takeover: 5 ways the island is setting major trends

We visited the giant magazine website and happened to find the topic above hovering on their frontpage. We've decided to share 3 of the 5 major setting trends since they pertain to fashion and well the third is a bonus because he's 'tearing up' track and field right now.
Excerpt Below by Jeanene James :
After watching Drake’s new video for “Find Your Love,” we are truly inspired. Here are five reasons why we think that Jamaica is a small island with a big influence:

1. Rastafarian Fashion




This seasons’ top designers like Blumarine and Christian Louboutin are showing collections with clear Rastafarian influences. This little Island obviously has a cultural identity that is iconic enough to pierce the ultra exclusive upper echelons of the fashion realm.

2. Far Reaching Influence



Jamaica has its own, very distinct musical culture, from which legends like Bob Marley emerged. It also has a faction by the name of “Dancehall” which is outrageous, though in many ways enthralling. When deep baselines combine with rhythmic and verbal calls to waste-winding action, so begins the dancehall phenomenon. Such bashments are known for their scantily clad attendees, and wild dancing antics. Dancehall, however has stretched far beyond the Jamaican shorelines, as far away as Japan where the culture seems to be thriving. Take a look at this video of a Japanese dancehall party that serves no purpose other than to demonstrate why Jamaicans are truly trendsetters:


3.Bolt



Usain Bolt is the 23 year old phenom responsible for single handedly propelling Jamaica into a place of recognition on the world’s athletic stage. The famed Jamaican sprinter and a three-time Olympic gold medalist holds a plethora of world and Olympic records as well as the distinction of being the first man to win three sprinting events at a single Olympics since Carl Lewis in 1984, and the first man to set world records in three races at a single Olympics. Add to that the lucrative global campaigns he is featured in and the powerhouse corporations jockeying to provide him with sponsorships and Usain is simply unstoppable. Although he has become an international figure, his achievements have solidified him as a hometown hero.

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